Kim Kardashian and Kanye West revealed as the face of Balmain's SS15 menswear campaign

The power couple will front Balmain's new SS15 menswear campaign as part of the Army of Lovers ad
Emma Powell22 December 2014

It looks as though Kim Kardashian is intent on continuing her bid to break the internet in 2015.

The reality TV star and her husband Kanye West have been revealed as the new face of French fashion brand Balmain's Spring/Summer 2015 menswear campaign.

Shot by Mario Sorrenti, Kim, 34, can be seen pulling her husband's face towards her for a romantic embrace as part of the Army of Lovers ad.

Kim Kardashian and Kanye West for Balmain

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Balmain's creative director Olivier Rousteing said of his decision to use Kim and Kanye: "For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity — they are the new modernity. This is more than a campaign, it expresses something beyond clothes — it is a celebration of love and friendship. This is a new statement for Balmain".

Shortly after Kim posted the picture to her Instagram, Rousteing followed suit along with the caption: “THE BALMAIN LOVE #kanyewest + @kimkardashian for @balmainparis #itsallaboutlove.”

The power couple – who are close friends with Rousteing - have made a name for themselves in the fashion industry of late. They stormed the FROW at Paris Fashion Week in autumn and graced the front cover of US Vogue in April.

The picture of Kim and Kanye is part of a wider campaign which features models Rosie Huntington-Whiteley, Adriana Lima, and Joan Smalls.

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