Kaia Gerber stars in her first campaign for Chanel

Karl Lagerfeld favours Cindy Crawford's daughter once again 
Kaia Gerber stars in Chanel's Spring/ Summer 2018 handbag campaign
Chanel
Chloe Street28 February 2018

Just a month after walking her first Chanel Couture show - and less than a year since she made her runway debut - Cindy Crawford’s 16-year-old daughter Kaia Gerber is once again taking the fashion world by storm.

Among her fans is none other than Chanel’s creative director Karl Lagerfeld, who’s already cast her in three of his runway shows and has now selected her to be the face of the brand’s Spring-Summer 2018 handbag collection.

Karl Lagerfeld shot the images himself, using Coco Chanel’s perfectly preserved private apartment at 31 Rue Gambon in Paris as the atmospheric backdrop.

Gazelle-like Gerber stretches out on a fawn suede sofa surrounded by the late designer’s books, paintings and photographs.

Kaia Gerber stars in Chanel's Spring/ Summer 2018 handbag campaign
Chanel

In one, the supermodel-in-the-making relaxes cross legged on the couch, wearing a white dress with short ruffled sleeves and a ruffled skirt, the chain of a textured Gabrielle bag looped about her wrist.

Chanel 2018 spring/summer Haute Couture Paris show

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In another, she's clutching transparent PVC iterations of the 11.12 style, as seen on the Spring 2018 runways.

Kaia Gerber stars in Chanel's Spring/ Summer 2018 handbag campaign
Chanel

With the announcement in January that Gerber and Lagerfeld will be collaborating on a collection of ready-to-wear, jewellery, shoes, and accessories for Lagerfeld's namesake brand (set to launch in September), it is clear this is just the beginning of Gerber's journey as one of the designer's many muses.

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