Jameela Jamil leads the Simply Be hunt for London's top plus-size model

The search comes to the capital tomorrow
On the panel: Jameela Jamil will meet hundreds of women as she looks for potential
Picture: Eamonn M. McCormack/Getty

Jameela Jamil will be leading the hunt for Simply Be's next top plus-size model when the search comes to the capital tomorrow.

The plus-size clothing store's nationwide hunt, called Catwalk Contender, is holding a casting at the brand’s flagship Oxford Street shop.

Jamil, 29, and her fellow judges — Cosmopolitan fashion director Shelly Vella and Anna Shillinglaw, MD of model agency Milk Management — will meet hundreds of women, picking out any with modelling potential.

#CatwalkContenders

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The TV and radio presenter said: “Women battle with body confidence on a daily basis and it isn’t made easier by the constant barrage of images we see portraying the ‘perfect body’.

“I’m excited to be in involved in finding an amazing new curvy model that can represent the majority of British women.”

Banned: the Yves Saint Laurent advert has been criticised for showing an 'unhealthily thin' modelPicture: PA

The competition was launched last month amid controversy over the use of an “underweight” model by Yves Saint Laurent in an advert in Elle UK magazine. It also follows a backlash over a Protein World poster featuring a bikini-clad model with the strap line: “Are you beach body ready?”

The Protein World advert displayed in an underground stationPicture: Catherine Wylie/PA Wire
Catherine Wylie/PA Wire

The Advertising Standards Agency upheld a complaint that the YSL ad was “irresponsible” but ruled the Protein World poster was not.

Entrants must be a size 12 or over and at least 5ft 8in. They must wear minimal make-up and clothing that defines their shape.

The winner will be awarded a year’s modelling contract with Milk Management, a chance to feature in Simply Be’s Christmas campaign and £1,000 to spend at the store. Londoners can also enter by tweeting or uploading an image on Instagram of their full-length picture to @Simplybeuk with the hashtag #CatwalkContender.

The casting is from 11am to 4pm at the Simply Be store tomorrow.

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