Irina Shayk, Joan Smalls and Stella Maxwell front Replay's new denim campaign

The campaign images were shot by visionary duo Mert & Marcus
Charlie Teather28 November 2016

Revealing its new line of women's jeans, Replay have called on Irina Shayk, Joan Smalls and Stella Maxwell to front the brand's latest eye-catching campaign.

Topless other than the occasional sleeveless jacket, the three models pose together in the brand's latest jeans which form new denim label TOUCH.

Shot by visionary duo Mert & Marcus, Irina, Joan and Stella model the new collection in a series of images and a short video.

Made up of 4 styles in a variety of colourways, the collection boasts skinny cropped jeans, skinny low waist jeans, skinny high waist jeans and a skinny super high waist style.

Replay's Touch campaign: in pictures

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The main colours featured are indigo - in dark blue, medium blue with whiskers, medium light blue with hand-brushed bleach and super bleach -, black - in dark black, medium grey and super light grey - and a simpler white option.

Claimed to deliver a 'comforting smoothness against the skin', the jeans also feature the stretchability of Replay's Hyperflex collection.

Launched in timely fashion, the three models fronting the campaign are currently preparing to walk one of the biggest fashion shows of the year as they take to the Victoria's Secret runway on Wednesday evening which is being held in paris for the very first time.

Victoria's Secret fashion show: 2016 models

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