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We have spent much of this year resisting the urge to make every day a pyjama day, but when Ganni debuts sleepwear, who are we to say no?
And that’s precisely what the cult Scandi brand has gone and done. For the first time, it’s branched into pyjamas and just like that our annual Christmas pyjama game has been seriously upped.
The six-piece collection, on sale at Browns Fashion and Farfetch, is laden with Ganni’s pared-back Scandinavian DNA. From the striped smocked cotton top (which we will be sporting with jeans, sandals and lashings of gold jewellery come summer) to its matching straight-leg trews and oversized shirt, it would appear that Ganni is making it acceptable to wear our pyjamas to work again.
In case the pale blue pinstripe doesn’t do it for you, rest assured that a ditsy floral two-piece and an oversized blue cardigan are launching in the next week which will make the perfect plus ones for your upcoming cosy Christmas nights in.
Ganni also debuted its inaugural ‘Softwares’ low-impact loungewear line back in October. “We wanted to create something off-duty that felt fun and effortless, but above all responsible. We ended up with a soft and super responsible line,” Ganni Creative Director and co-founder Ditte Reffstrup said at the time. “It’s been a real learning curve, with lots of challenges along the way, but we’re super proud to have worked with fabrics made of recycled materials - a mix of pre and post-consumer cotton and polyester.”
“I woke up like this” has never rung so true.
Prices start from £90, shop Ganni sleepwear now at Browns Fashion and Farfetch.com.
