Dunn deal: Jourdan Dunn is turning designer as she announces her upcoming line of childrenswear

The mother and model has announced her collaboration with Fluid World
Yummy mummy: Jourdan's interest in childrenswear was ignited after giving birth to her son
Picture: Anthony Harvey/Getty
Charlie Teather18 March 2015

Jourdan Dunn may well be most famous for her long legs and bone structure, but she has another altogether more modest attribute. She's a mother. And now, adding to her impressive list of credentials, she's becoming a designer too.

Already having earned herself a British Vogue cover and Burberry contract, amongst her coveted spot on the Victoria's Secret runway and campaigns with CK, DKNY, Hilfiger, Balmain, YSL Beauty and TopShop, the model's career is going from strength to strength.

She has now announced her licensing collaboration - put together by her agency Storm Model Management - with Fluid World, the UK's leading independent brand licensing agency who will help her develop two clothing collections.

The agency, founded by Andrew Lane in 2008, successfully launched the Hello Kitty brand in the UK and have extensive experience in managing the growth of brands into various categories, proving an impressive partner for Dunn.

The collection will include jeans, jackets, t-shirts, leggings, jumpers and accessories, which will all be designed by Jourdan herself. Intent on fulfilling increasing consumer demand for cool clothes for kids and young adults with premium designer style, we are assured that the pieces will retail at prices set to appeal to a broader audience.

Speaking of the news, Jourdan - whose interest in childrenswear peaked after giving birth to her son Riley five years ago - said: "I love kid's clothes and have been obsessed with them ever since my son was born."

"Through my career in fashion I have come to love and respect great design, and as a mum I also expect great quality and value for money, as well as the coolest clothes for my son Riley."

"I am thrilled to be working with Fluid World, and I am looking forward to developing my own collection and turning my ideas into reality."

So all you yummy mummies and tiny tots keep your eyes out. We're about to see some much younger members of the best-dressed brigade.

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