Chloé served up a bohemian dream at Paris Fashion Week 2018

Plus, a new bag style you're bound to see everywhere next season 
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Emma McCarthy27 September 2018

Parisienne Natacha Ramsay-Levi continued her reinvention of French fashion house Chloé on at Paris Fashion Week Spring/Summer 2019 with a collection she described as “hippie modernism”.

On the catwalk, that translated into silk scarf print dresses and tailoring cut from raw linen and encrusted with semi-precious stones. Poncho tops, cropped to expose the midriff, also made a headline appearance along with frayed tapestry embroidered jumpsuits and crocheted gowns.

It was bohemian, yet shot with an air of urban cool, which resulted in the sort of clothes designed for a laissez-faire stroll around the city rather than a muddy festival field.

For Chloé - a byword for that particular breed of insouciant Gallic style which is coveted across the globe - the quest to define modern femininity is one which has long been part of the brand’s DNA. For next spring, that meant languid silk blouses and puff sleeve pinstripe silk dresses intersected with panels of lace.

Numerous silk scarf print dresses took to the catwalk
AFP/Getty Images

The designer, who took creative control of the label in April 2017, was also keen to ensure that this was an offering brimming with commercial appeal. Accordingly, accessories were abundant, spanning XL tasselled earrings to stacked platform sandals.

The brand also chose the occasion to unveil a new bag style, stamped with a distinctive “C” logo, which is sure to become a must-have among die-hard Chloé fans, as were the silk logo t-shirts.

The new bag style is bound to be popular next season
AFP/Getty Images

For the latest showcase, the 38-year-old designer and barometer of cool chose the headquarters of Radio France as the venue to broadcast her next season offering. The message? This is what the modern Chloé woman wants in her wardrobe. And Ramsay-Levi should know - she is, after all, the archetypal Chloé customer.

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