Calvin Klein doesn't agree with the decision to use Kendall Jenner in brand's underwear campaign

The company’s founder also doesn't see Kim Kardashian as a 'long-term' muse
Calvin Klein doesn't agree with models being paid because of their online following
ddp USA/Rex
Charlie Teather18 April 2016

Calvin Klein has revealed his thoughts on the state of the modern fashion world today.

The veteran designer - who sold his eponymous company in 2002 - was speaking during a talk at Savannah College of Art and Design, and revealed he preferred the choice of Justin Bieber over Kendall Jenner for the brand's latest underwear campaign.

When asked what he thought of Bieber's campaign, the 73-year-old said: "I think they're very good."

"So many people wanted to be on a billboard or in an ad or in a commercial, and for sure Justin Bieber wanted to do it. I thought that was really good."

But when quizzed about Jenner's shoot, the company's founder was less complimentary. "You know, I'm really not that familiar with it, I'm honestly not."

"I'm sure she's a lovely young woman. It's not the kind of thing I would have done, even today. Justin Bieber, yes."

Justifying his opinion Klein expanded on his comments, going on to suggest that he is equally underwhelmed by Kendall's older sister Kim Kardashian.

"When [I say] I like Justin Bieber in the Calvin Klein Underwear [campaign], it's because I like him - not because he's got millions of followers."

Coachella 2016 - Celebrity style

1/27

"Now, models are paid for how many followers they have."

"They're booked not because they represent the essence of the designer - which is what I tried to do - they're booked because of how many followers they have online."

"I don't think that, long-term, is going to work. I don't think that's a great formula for success for the product you're trying to sell."

"However, if you take really exquisite photographs of the right people in the right clothes in the right location, and you put it online, that's fine. Just putting any old clothes on Kim Kardashian, long-term, isn't going to do a thing."

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in