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It's a season for unions as niche fashion labels look to department stores and online retailers to create limited-edition collections and plentiful shopping ops for spring thrill-seekers.
Here’s a guide to three memorable partnerships.
Ganni for Net-A-Porter:
Entitled Stop and Smell the Roses, Ganni’s 12-piece collection with Net-a-Porter is what spring is all about. The Copenhagen brand combines its pretty yet understated take on femininity for a NAP shopper looking for an easy-breezy wedding solution. Available from May.
(£330, Net-a-Porter.com)
Etre Cécile for Style.com:
Bringing together two of her great loves, Etre Cécile co-founder Yasmin Sewell is to launch an exclusive range of T-shirts and sweaters with Style.com — the online retailer of which she is director. With uplifting slogans and cheeky messages, top, the line is available this week.
(£85, Style.com)
Etudes for Harvey Nichols:
Based in Paris and New York, design collective Etudes is all about urban living. In celebration, its exclusive pop-up — opening in Project 109 at Harvey Nichols — will feature a specially designed London T-shirt and tote bag. Because we’re are all “Drifting in London” right now.
(£80, Harveynichols.com)
