Clean beauty, explained

Clean beauty is a term used by some to describe a new and rapidly growing sector within the global beauty industry.

‘Organic beauty’ refers to products that use organically farmed ingredients grown without the use of pesticides, antibiotics, steroids, synthetic hormones and also do not use GMO’s (genetically modified organisms).

Although this approach is important and worthy, it doesn’t always take environmental factors into consideration.

‘Clean beauty’ on the other hand takes a more three-dimensional approach, ensuring not just that the ingredients are ethically sourced, but also that the products are manufactured in an environmentally conscious way. Many stores and beauty brands are embracing the concept.

In June this year, beauty giant Sephora launched ‘Clean at Sephora’, a category recognising customer demand for clean, transparent beauty products. Many other retailers such as Space NK have also embraced the movement, stocking numerous green brands. The worldwide natural and organic beauty market was valued at £8.6bn in 2016 and is predicted to grow to more than £17bn by 2024.

This is a movement driven by consumers who are concerned about the environment.

The general public has come to realise that individual choices can make a huge impact.