Superdrug just launched a Botox and fillers service at their London flagship store

The high street retailer cashes in on soaring demand for injectables in the wake of Love Island
Love Island's Dani Dyer
ITV

Superdrug launched its own Botox and fillers service today amid a surge in demand which experts have linked to the popularity of Love Island.

The high street pharmacy claims to be the first major name to hire nurses to provide in-house cosmetic procedures.

The Strand flagship store will be the first to offer the treatments, and, if it is a success, the service will be rolled out across London and nationwide.

Dr Tijion Esho, of the Esho Clinic in Harley Street and E4’s Body Fixers, recently said he had seen “a huge rise” in the number of 18 to 25-year-olds seeking lip fillers since Love Island. Contestants on the ITV2 show, Laura Anderson, 29, Dani Dyer, 22, and Megan Barton Hanson, 24, have discussed having Botox, lip fillers and other procedures.

Love Island's Laura Anderson
Rex Features

Superdrug previously tried and failed to break into the cosmetic surgery market in 2007, offering injections carried out on the shop floor by a third party company. Boots offered a similar service in 2002 which was withdrawn.

New customers must call ahead to book an appointment with an aesthetics nurse, who will complete a medical assessment in a treatment room ahead of the procedure.

Only those aged 25 and over will be allowed to buy Botox to “ensure customers are able to make the best decisions about engaging in aesthetic treatments”. Nurses can refuse to treat ineligible customers.

Alex Lentati

A standard forehead or crow’s feet Botox treatment costing £99 will be available from this week. Prices for similar treatments in Harley Street clinics start from about £300 for Botox. Juvederm lip fillers start at £199 and facial contouring — fillers or Botox on cheeks, mid-face, chin and jawline — costs £498 and over.

Caris Newson, a Superdrug spokeswoman, said: “This is the first time that we’re launching our own service with our highly qualified Superdrug nurse practitioners. We’re launching this service in response to customer demand for anti-wrinkle and skin rejuvenation treatments. People are telling us they want the reassurance that treatments will be given by nurse practitioners trained to the highest standards.”

About 100,000 Botox injections are carried out in Britain each year, and non-surgical cosmetic treatments generate over £2.75 billion a year. In recent years cheap, botched cosmetic procedures have risen, with 83 per cent administered by non-medics.

Consultant plastic surgeon Rajiv Grover, a British Association of Aesthetic Plastic Surgeons council member, said: “Just because Botox is being done on the high street, the public should not think it is like a beauty treatment. It is still a medical treatment with benefits and also significant risks, and people should be aware of that.”

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in