Beauty buffs are going crazy for skincare fridges, but do you need to keep cosmetics in the fridge?

We asked the experts
Instagram/makeupfridge

Beauty fridges are suddenly everywhere.

Thanks to the rise of K-beauty, your skincare routine probably has a few more steps now than it once did.

We're now double cleansing and layering with toners, essences, serums, moisturisers and eye creams. Not to mention sheet masks and at-home peels.

All of that kit needs a place to live, and bloggers have been showing off their haul on Instagram, battling it out for the best bathroom #shelfie.

Now, beauty editors and influencers are stepping up their game and investing in skincare fridges, that's right, tiny fridges specifically purchased to house their favourite cosmetics.

And it's catching on, if you search #skincarefridge ​on the 'gram there are over 2,000 posts of pastel-coloured mini-fridges adorned with Hello Kitty stickers and packed full of Glossier and Mario Badescu products.

But do you really need to keep you beauty products in the fridge? We asked two beauty experts.

Consultant dermatologist Dr Anjali Mahto says there aren't really any benefits of a beauty fridge other than a good Instagram snap, (and we have to admit, they are kinda cute).

"Storing beauty products in a fridge is another beauty fad doing the rounds on social media. There isn’t any specific reason why your average beauty product needs to be refrigerated," she says.

"Some products, for example antioxidant serums, shouldn’t be stored in hot, steamy environments such as a bathroom where the active ingredients are unstable and break down quickly. Otherwise storing most things in cool dry place out of direct heat and sunshine is adequate."

Meanwhile freelance beauty editor and make-up artist Madeleine Spencer adds: "There’s a lot of noise about storing products in fridges – most of which you can entirely disregard. If a product needs to be stored in a fridge, it’ll clearly state that that’s the case on the label. Unless you’re using a product that’s especially rich in live ingredients like probiotics, my advice would be not to bother.

"That said, cosmetics generally fare better when stored in dark, cool environments," she went on. "So don’t keep yours on a sunny windowsill or stash your very expensive serum in your shower where it’ll be exposed to lots of heat."

Spencer adds there is, however, one genre of beauty where there's a case for keeping products chilled: cryotherapy tools, "which by their nature, need to be cold," she says.

"I like the Teresa Tarmey Cryotherapy ball and also keep a little jade roller in the fridge and use them to take down puffiness when I suffer as the cold encourages more circulation and helps to bring down inflammation. I’d therefore suggest if you suffer from puffiness and want a speedy fix that you keep your morning eye cream or serum in the fridge so that it helps to reduce it when you apply."

So while using an ice-cold facial roller first thing sounds like one of the nicest ways to depuff your morning face, an entire fridge dedicated to your cosmetics might be a little excessive.

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