Anya Hindmarch’s answer to the heatwave? Baked Bean ice cream

Ketchup! Coco Pops! Salad Cream! The designer’s Pont Street pop-up gelato shop is serving up unlikely scoops this summer
Anya Hindmarch
Chloe Street18 July 2022

It’s 40 degrees in the shade tomorrow… what you need is a scoop of Baked Beans ice cream to cool you down.

Not enticed? How about a scoop of Salad Cream sorbet or a Kikkoman soy sauce or Heinz Tomato Ketchup cone? These are just a few of the bizarre ice cream flavour’s on offer at the latest Anya Hindmarch’s Village pop-up — a gelato shop.

The latest concept store in her “village” on Pont Street in Belgravia, The Ice Cream Project is an icy tribute to all Anya’s favourite cult food brands.

Anya Hindmarch

Sleek silver freezers line the walls, stacked with ice cream pots printed with household names more typically found in the pantry than the freezer — from HP Sauce and Lea and Perrins, to PG Tips and Mayonnaise. There are some slightly more approachable sounding sweet flavours on offer too: Bird’s custard, Coco Pops, Frosties and Golden Syrup.

Anya Hindmarch

“Making ‘everyday things in an extraordinary way’ has always been a passion of mine and is the reason why I love to play with iconic brands,” said Hindmarch. “The Ice-cream Project sets out to challenge perceptions, working with most sophisticated ingredients and recipes in an artful way.”

The ice cream is all made in small batches in Devon and is available by the scoop (£3.50) or in 500ml tubs (£10) to take away. Anyone feeling adventurous can mix and match scoops to their hearts content – Ketchup and Coco Pops anyone?

Anya Hindmarch

A selection of the Anya Brands accessories collection — think sequinned Baked Beans bags and Polo clutches — which inspired the idea will also be available in store.

The Ice Cream Project, will be open at The Village from 9th July - 28th August. Monday – Saturday 10am – 6pm, and Sunday 12pm – 5pm

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in