4 golden rules for shampoo success

Maison Margiela’s go-to hairstylist Eugene Souleiman on new hair-washing rules and how to avoid common mistakes
Eugene Souleiman24 August 2017

Washing your hair is simple, right? Well, maybe — but a few tweaks can make all the difference when it comes to the results.

Here are my four golden rules for shampoo success.

1. Never brush your hair straight after you have shampooed it.

This may seem obvious but so many people brush their hair before conditioning it. Shampoo strips off everything that’s there to protect the hair, such as your sebum (natural hair oils), meaning that your hair is in the most fragile state and can be easily broken.

2. Only wash the roots of the hair.

Rubbing the ends can cause the cuticles to lift and sacrifices shine because less light can be reflected off the hair shaft. And by the time you’ve rinsed off your shampoo it will have travelled down your hair and taken off the dirt anyway.

3. Rinse your conditioned hair in cooler water.

This will cause the opened hair cuticles to close, locking in the moisture from the conditioner, which results in healthier-looking hair.

Eugene Souleiman

4 Believe the hype.

Professional products bought from salons are better; you get better results and you have the opportunity to ask the stylist questions. I always use System Professional shampoo — it’s fantastic.

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