UBM weathers downturn in US
12 April 2012
UNITED Business Media continued to increase its share of the rapidly declining business-to-business market for IT publications in America during November.
While the total market's number of advertising pages fell by 49%, that of UBM's CMP Media offshoot declined by only 40%. Year-on-year its market share rose from 24% to 29%.
In the year to November, UBM's leading US publications, Information Week, EE Times and Internet Week, suffered falls in advertising pages of 43%, 23% and 43% respectively.
Hi-tech advertising accounts for less than 20% of UBM's operating profits.
