Plan to deliver new Sunday paper
13 April 2012
A NEW middle-market Sunday newspaper could be launched next year. Life on Sunday will need to sell 150,000 copies a week to break even, but its founders hope eventually to see circulation rise closer to 500,000 a week.
Life on Sunday, which is being planned by a group of former newspaper executives, will extol family values. Profits will be reinvested for four to five years and then donated to charity.
Nick Thompson, a former circulation director who worked for News International, claims the newspaper could be on the streets 17 weeks after the cash has been raised.
Journalists and advertising staff have been recruited.
