Job cuts agony looming at BA

Brett Arends12 April 2012

BRITISH Airways chief executive Rod Eddington pointed to massive job cuts when he told staff he wanted to raise operating margins to 10%.

That indicates £550m savings from last year when margins were just 4.1%. 'Our costs will have to come down,' he said. Most cuts will have to come from payroll, the biggest slice of overheads at £2.4bn, and one of the few which BA can control.

The shares leapt 7 1/2p to 227 1/2p, but achieving big savings from heavily unionised airline staff can be a slow and bitter process. Eddington's predecessor Bob Ayling provoked a huge and damaging strike when he tried.

Meanwhile, Irish challenger Ryanair (operating margin 23%) unveiled plans to quadruple in size by 2010 to overtake BA as Europe's biggest airline.

'If they can carry 36m passengers with an average European ticket price of £204, we can carry 40m with an average price of £36,' said chief executive Michael O'Leary. It is buying up to 150 new Boeings, carrying 189 passengers each. The shares fell 3p to 389p.

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