Apple iPhone 'fastest selling product of all time'

12 April 2012

Mobile phone giant O2 today said that the iPhone was its fastest selling product of all time after the gadget went on sale in the UK on Friday.

The group, which is owned by Spain's Telefonica, confirmed they had sold tens of thousands of the hotly hyped product.

The rush to buy iPhones saw the number of visitors to O2 stores soar to three times those recorded in the same weekend last year, according to the group.

Scroll down for more ...

Hot product: The Apple iPhone

O2 expects to sell "a couple of hundred thousand" iPhones over Christmas and New Year.

It also today reiterated forecasts for UK revenue growth of between 15 per cent and 18 per cent, with hopes to perform at the top end of those expectations.

The group has already seen like-for-like revenues rise by 10% in the first nine months of the year, according to its third quarter results out today.

Average revenue per UK user in the quarter rose from £23.40 last year to £24.30, added the group. O2 now has around 18 million customers in the UK alone.

It said that while the iPhone handset will help boost performance, customers with the phone will only represent a fraction of its total base.

O2 is the exclusive mobile network for iPhone handsets in the UK after beating off competition from rivals such as Vodafone.

The handsets went on sale simultaneously at around 1,300 branches of Apple, O2 and Carphone Warehouse and their websites on Friday.

Several hundred customers were waiting outside the Apple store on London's Regent Street before the doors opened in a bid to get their hands on the new phone.

The phone's features include a camera, an MP3 and video player, mobile phone and internet services such as email, text messaging, web browsing, visual voicemail and wireless connectivity.

The iPhone handsets went on sale in the US on June 29.

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in