Advertising slump easing says UBM

12 April 2012

PUBLISHING group United Business Media today sounded an upbeat note when it said the advertising slump was continuing to ease.

UBM said CMP Media, its US publisher, saw a 34.7% fall in advertising page volumes during February as companies held back on spending in the tough economic climate.

But the fall was less than January's 36% decline and the figures have been steadily improving since October's 41.5% slide.

UBM added that the arm, which publishes a range of business-to-business (B2B) titles predominately for the hi-tech industry, had a market share in February of 30% - up on 2000's figure of 25.5%.

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