Millennial luxury: Brown's Hotel overhaul by Forte sisters has 'Naughty Corner' set to be the most sought-after seat in Mayfair

Ramping up the fab factor, Lydia and Irene Forte, daughters of hotel empire boss Rocco Forte, are sprinkling their stardust on the iconic Brown’s Hotel in Mayfair.
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Amira Hashish3 May 2018

Glamorous sisters Lydia and Irene Forte, daughters of hotel empire boss Rocco Forte, are sprinkling their stardust on the iconic Brown’s Hotel in Mayfair, revamping it with a millennial luxury makeover.

The stylish duo, who play a pivotal role in their family’s business, have been toasting the launch of their new restaurant and bar with pals including fashion photographer Alistair Guy and jewellery maker Lara Bohinc.

Three Michelin-star chef Heinz Beck has taken over the dining room to give the hushed reverence and daily roast a bit of a shake-up — and the Rome-based culinary supremo’s first London venture really looks the part.

Designers Olga Polizzi and Inge Moore have transformed the space into a bright, botanical utopia, with a colour palette of greens and turquoises with brass accents.

Wallpaper, specially commissioned by interiors connoisseur Adam Ellis, sits above the 1900s oak panelling while bespoke chandeliers from Florentine designer Chelini further enhance the Dolce Vita vibe.

Lydia and Irene Forte
Dave Benett

The adjoining Donovan Bar ramps up the fab factor with bronze-based glass tables and a main bar that has doubled in size and now takes centre stage.

Set to be the most sought-after seat in Mayfair, the “Naughty Corner” is a sumptuous booth decked out with iconic Terence Donovan photographs.

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