All things white and beautiful

In an impressive act of defiance, The White Company is waving the recession away and opening its biggest store to date. Katie Law meets the homemaker who found the secret for success
25 February 2016

'Years ago anything white was either cheap stuff from China or very, very expensive'

Chrissie Rucker, creator of The White Company, has always had a love of white. Her mantra is keep quality up and prices down
Room sets at the new flagship showroom are styled the way Rucker likes to live and entertain
The White Company, 4 Symons Street, SW3 (thewhitecompany.com).

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