Introducing Sera: the new club for hardcore restaurant enthusiasts
Stop everything. It’s official: you can now join a culinary cult.
Well, almost. Sera is a secretive new membership platform designed to connect likeminded food obsessives seeking the best and most unique fare in the capital. Free to join for now (read: get your skates on), the club and booking platform is centred on a roster of innovative, revolving events to be headed up by different chefs each time.
The first, Knives Out: Tacos And Tequila Throwdown, will see three of the city’s best Mexican inspired chefs — Cavita’s Adriana Cavita, Tacos Padre’s Nicholas Fitzgerald and La Chingada’s Walter Opitz — come together on 7 November and compete by crafting ‘classic’, ‘freestyle’ and ‘classic carnitas’ tacos as well as a new cocktail in order to win attendees’ hearts.
Meanwhile, as part of the ‘Drop’ series, on 12 November Ruben’s Reubens founder Ruben Dawnay will be creating a one-off bagel available for collection in Brixton, and on 29 November Kitchen Table founder James Knappett will be taking part in the ‘If I Had A…’ event concept, in which he will serve up fare from his own imaginary ‘Chappett’s Café’.
Other franchises in the series will include ‘The Good Ol’ Days’, which encourages chefs to rustle up their childhood favourites, ‘Hard Hat’, where members will be the first to dine in unfinished, unopened restaurants, and ‘At Home With’, in which chefs invite members for a dinner party in their home. Plus, ‘If You Can’t Take The Heat’ will challenge a chef to create a six-course menu inspired by a single ingredient, there will be ‘Teach Me How To’ workshops, and ‘The Magic Of..’ will treat hungry souls to some of the world’s most rarefied ingredients served 10 different ways.
Who needs a mortgage, anyway?
