New York’s finest deli, Dean & DeLuca, coming to Mayfair

The deli is a celebrity favourite – as well as a hit with ficitional serial killers Hannibal Lecter and Patrick Bateman
Star in its own right: the famous deli has a high-profile following
Joanna Hodgson2 August 2016

New York’s gourmet grocer Dean & DeLuca, favourite of real-life celebrities and fictional serial killers, is to make its European debut in Mayfair as part of new UK expansion plans, the Evening Standard can reveal.

The high-end grocery store, which sells a $450 (£340) rib roast, $145 paella gift sets and $45 sour cherry pie, will open at 117 Mount Street — where London butcher Allens of Mayfair once stood — early next year.

Dean & DeLuca’s name featured in the 2001 American film Hannibal, where the cannibal played by Anthony Hopkins is seen tucking into a Dean & DeLuca lunch box. Italian seasoning salt from Dean & DeLuca is also referenced by serial killer Patrick Bateman, played on screen by Christian Bale, in the 1991 novel American Psycho.

Joel Dean and Giorgio DeLuca opened the upmarket retailer in New York’s SoHo in 1977. It now has 11 stores in the US as well as six in the Middle East and Asia. Singer Taylor Swift and actress Helen Mirren are among celebrity fans of the food business, which has nearly 20,000 followers on Twitter.

The new lease with London landlord Grosvenor is for a 1,900sq ft store. Other luxury retailers on the street include fashion designers Christopher Kane and Roksanda.

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Grosvenor retail director Joanna Lea said the London venue will be popular with locals and tourists as Mount Street “has become a hub for brands seeking to make their UK debut”.

It is the first of several stores planned here and other British cities in the next five years, says Dean & DeLuca.

The deal will allay concerns that Britain leaving the EU could weaken the UK’s image as a place for businesses to invest in. Erin McDonald, associate director at estate agent CBRE which advised on the letting, said her company is aware of at least 20 international “foodie” brands looking for property in central London.

She added: “This demand has not slowed since Brexit because of the rich mix of domestic and international consumers in London who expect to enjoy new concepts on a regular basis.”

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