London’s Cadbury Creme Egg café: How to get in without a ticket

Tickets may have sold out, but there's another way to get your fill, as David Ellis eggsplains
David Ellis @dvh_ellis22 January 2016

The gloriously-anticipated Creme Egg Café has come to Soho, ball pit and all.

The video above offers a glimpse inside the gooey palace/genius PR stunt.

For seven weeks from today, January 22, the café will serve up creme eggs in four different ways: with soldiers, in a tray bake, with strawberries (stawberries and creme… egg – geddit?) and, in what is undoubtedly the highlight of the entire eggstravangza (not sorry), as a creme egg toastie.

Marketing manager Claire Low said the dishes were inspired by recipes fans had tweeted to Cadbury.

Each serve costs £4 and comes with cup of tea or coffee, although takeaways, which don’t include a drink, are available on the ground floor for £2.

Cadbury Creme Egg café in pictures

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Food will be available on two floors of the Greek St den, with dining on the first, while the top floor is devoted entirely to a ball pit – a vague gesture to those hoping to burn off what they eat.

Though the café put half of its seats up for presale, which sold out in an hour, chocoholics can still get their fill by visiting the take-away counter, which is open to passers-by, or by trying their luck at the dining room, where half of covers are being held for walk-ins.

A Cadbury's spokesperson said: "Fear not, as we still have walk in availability on a first come first served basis. Also for those in a hurry, we have takeaway Cadbury Creme Egg toasties so you can still get your hands on one of our star dishes."

The cafe is open from 5pm on Jan 22 and runs every Friday, Saturday and Sunday until March 6.

Follow David Ellis on Twitter @dvh_ellis

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