Jammie Dodgers aren’t vegan anymore and the internet isn’t happy

Vegans with a sweet tooth have been dealt a bitter blow today: the recipe for Jammie Dodgers has changed so that’s it’s no longer suitable for a dairy-free diet.

The recipe for the jam-filled treats will now include milk protein, a decision that has been met with uproar over social media.

Droves of vegans and lactose intolerant biscuit lovers have taken to Twitter to express their outrage over the change, which Burton's Biscuit Company, said it brought into effect 'based on consumer feedback as how best to improve the flavour and texture of the product'.

So angry are Jammie Dodger fans, in fact, that they've launched an online petition calling for the biscuits to be made using the original recipe. It's got 4,500 signatures so far.

Taking to the platform, the petition's creator Ali Ryland says the recipe change 'saddened' her and she is worried it will mean those who live in outside of major cities will struggle to find their 'biscuit fix'.

A Burton Biscuits spokesperson said: ‘For the new reformulated recipe of Jammie Dodgers we have communicated that there is now an additional allergen of milk within the product. This is due to the addition of whey in the recipe, which gives a more rounded flavour to the biscuit.

‘We take allergen control very seriously and aim to ensure we give the correct information to customers in order to help them make the right choices.’

As well as the addition of milk, the company say the new biscuits will contain up to 20% less sugar, and the updated recipe will create a crispier biscuit with a more fruity jam in a bid to halt declining sales.

Will the Jammie Dodger 2.0 be a welcome change to our kitchen cupboards, or are the company taking the biscuit by trying to fix a good thing?

We’ll just have to wait to find out.

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