Cadbury reduces Curly Wurly and Chomp calories to fight childhood obesity

Curly Wurlys and Chomps are a mainstay of any British childhood.

Now, in a bid to tackle the growing problem of childhood obesity, Cadbury's parent company Mondelez has said it will cut the calories of its Curly Wurly, Chomp and Fudge bars.

The confectioner revealed that these three bars, along with Barny sponge bears, will all be brought to under 100 calories over the ‘next few months’.

Mondelez has said the move is part of its pledge to introduce a 100 calorie cap on all of its products that are commonly targeted at children - Cadbury mini fingers and Cadbury Animals have seen reduced calories already.

Mondelez MD Louise Stigant told The Grocer that limiting calories was, “the right approach in terms of helping parents control calories when wanting to treat their children.

“We feel strongly about playing our part in tackling childhood obesity and are focusing on the areas where we can make the greatest impact.”

Earlier this year, the confectionery giant confirmed chocolate should not be stored in the fridge, with Cadbury’s Australia branch clarifying on Twitter: "Chocolate should always be stored in a slightly cool, dry, dark place such as cupboard or pantry at temperatures less than 21C to ensure the quality isn’t compromised."