This Morning on ITV: Holly Willoughby and Phillip Schofield could soon be on your screens for 30 minutes more every day

The controversial show was axed earlier this year following the death of a participant
Holly Willoughby and Phillip Schofield on This Morning
ITV
Rachel McGrath3 October 2019

This Morning is reportedly being extended by 30 minutes in order to fill the scheduling gap left by The Jeremy Kyle Show.

The popular daytime programme, fronted by Phillip Schofield and Holly Willoughby, will air half an hour earlier, from 10am to 12.30pm, according to the Mirror.

Lorraine Kelly’s self-titled programme will reportedly shift to the later time of 9am, while Good Morning Britain will begin at 6.30am.

An ITV spokesman said: “We will announce our plans in due course.”

The Jeremy Kyle Show wa taken off air after 14 years
ITV/REX/Shutterstock

The shake-up comes after Kyle’s controversial programme was axed in May following the death of participant Steve Dymond.

The 63-year-old died about a week after failing a love-cheat lie-detector test.

The Jeremy Kyle Show was one of ITV’s most popular daytime programmes, however it attracted criticism throughout its 14-year run.

Critics, including MPs, argued that it exploited its participants, who were often shown to have failed lie detectors over personal matters, including infidelity.

Holly Willoughby - In pictures

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ITV chief executive Dame Carolyn McCall announced in May that the show had been officially cancelled following Dymond’s death.

She said in a statement: “The Jeremy Kyle Show has had a loyal audience and has been made by a dedicated production team for 14 years, but now is the right time for the show to end.

“Everyone at ITV’s thoughts and sympathies are with the family and friends of Steve Dymond.”

This Morning has aired since 1988 and last month, Schofield and Willoughby celebrated 10 years of hosting the programme together.

Ant and Dec staged a surprise takeover to mark the occasion, presenting a This is Your Life-inspired segment of the show.

Additional reporting by Press Association

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