The Apprentice 2016: Alana Spencer beats Courtney Wood to win Lord Alan Sugar’s £250k investment

The 24 year-old baker rose up to win this year’s competition
Winner: Alana Spencer has won Lord Sugar's £250,000 investment on The Apprentice
BBC/Boundless
Ben Travis19 December 2016

After twelve weeks of gruelling tasks, Lord Sugar has chosen his latest business partner on The Apprentice.

24 year-old baker Alana Spencer won out over 30 year old novelty gift designer Courtney Wood in the final.

Spencer will receive a £250,000 investment to launch her baked goods business in Wales.

“It’s amazing, I think I’m still in shock!” she said. “But I’m incredibly excited about the future of ‘By Alana’ and about working with Lord Sugar – I can’t wait to get started.”

Courtney Wood and Alana Spencer face off in The Apprentice final
BBC/Boundless

Speaking on The Apprentice: You’re Hired, Lord Sugar said: “I chose Alana because she went on a great journey. Week 1, Week 2, she looked like she was dead meat.

“But this is what The Apprentice is about, people pick it up as they go along, which she did. Her determination and her business plan was the best.”

The final saw Spencer and Wood launch their businesses and pitch them to a room of 200 industry experts, including Lord Sugar.

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Speaking in the boardroom, Lord Sugar’s aide Karren Brady highlighted the area where the business giant can help out this year’s winner.

“[Alana] certainly knows her products,” she said. “Where she struggles is understanding how to run a business.

“You need a completely different skill set; running something in your mother’s kitchen to going out and being a big distributer. But that’s where [Lord Sugar can] come in and can really help her.”

BBC One, 9pm

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