Anyone who follows Lord Sugar on Twitter will know about his famous Twitter spats with media personality Piers Morgan.
The two frequently trade barbs, mostly in good will, and have even donated money to charity following their online disputes.
Now Lord Sugar has brought their Twitter “beef” into the real world by making a joke about Piers Morgan during the latest episode of The Apprentice.
The task saw the hapless candidates trying to create a children’s book, with one team devising ‘Snottydink’, a half-elephant half-dragon hybrid creature.
In the boardroom segment of the show, Lord Sugar wasted no time in using the character as a means to poke fun at Morgan.
The Apprentice 2015: Ludicrous quotes
“I got a note here from Karren [Brady] that the main character is a monster who lives a life of isolation until society learns to live with it. Sounds like the biography of Piers Morgan,” he said, getting a big laugh from the candidates.
Lord Sugar also took to Twitter earlier to remind viewers of the last time he made a joke at Piers Morgan's expense on The Apprentice.
<blockquote class="twitter-tweet" lang="en"> <p dir="ltr" lang="en">Special mention for <a rel="nofollow" target="_blank" href="https://twitter.com/piersmorgan" class="body-link" data-vars-item-name="BL-3106916-https://twitter.com/piersmorgan" data-vars-event-id="c23">@piersmorgan</a> in tonight's <a rel="nofollow" target="_blank" href="https://twitter.com/bbcapprentice" class="body-link" data-vars-item-name="BL-3106916-https://twitter.com/bbcapprentice" data-vars-event-id="c23">@bbcapprentice</a>. And it's not the first time he's been a benchmark. <a rel="nofollow" target="_blank" href="https://t.co/v1wvasHCdN" class="body-link" data-vars-item-name="BL-3106916-https://t.co/v1wvasHCdN" data-vars-event-id="c23">https://t.co/v1wvasHCdN</a> — Lord Sugar (@Lord_Sugar) <a rel="nofollow" target="_blank" href="https://twitter.com/Lord_Sugar/status/661851742854774785" class="body-link" data-vars-item-name="BL-3106916-https://twitter.com/Lord_Sugar/status/661851742854774785" data-vars-event-id="c23">November 4, 2015</a>
It’s just the latest incident in their insult war this week, with Morgan sending Lord Sugar an article about plastic surgery, and Lord Sugar responding with aplomb.
<blockquote class="twitter-tweet" lang="en"> <p dir="ltr" lang="en">Only one of us had had plastic surgery, Shuggsy <a rel="nofollow" target="_blank" href="https://twitter.com/Lord_Sugar" class="body-link" data-vars-item-name="BL-3106916-https://twitter.com/Lord_Sugar" data-vars-event-id="c23">@Lord_Sugar</a>. Though if I were you, I'd get a refund. <a rel="nofollow" target="_blank" href="https://t.co/h1v5Zh4Etr" class="body-link" data-vars-item-name="BL-3106916-https://t.co/h1v5Zh4Etr" data-vars-event-id="c23">https://t.co/h1v5Zh4Etr</a> — Piers Morgan (@piersmorgan) <a rel="nofollow" target="_blank" href="https://twitter.com/piersmorgan/status/659368899570331648" class="body-link" data-vars-item-name="BL-3106916-https://twitter.com/piersmorgan/status/659368899570331648" data-vars-event-id="c23">October 28, 2015</a>
<blockquote class="twitter-tweet" lang="en"> <p dir="ltr" lang="en">Piersy this is what I will look when Spurs win the league <a rel="nofollow" target="_blank" href="https://twitter.com/piersmorgan" class="body-link" data-vars-item-name="BL-3106916-https://twitter.com/piersmorgan" data-vars-event-id="c23">@piersmorgan</a> or at your 80th birthday party <a rel="nofollow" target="_blank" href="https://t.co/zwBTv0qU45" class="body-link" data-vars-item-name="BL-3106916-https://t.co/zwBTv0qU45" data-vars-event-id="c23">pic.twitter.com/zwBTv0qU45</a> — Lord Sugar (@Lord_Sugar) <a rel="nofollow" target="_blank" href="https://twitter.com/Lord_Sugar/status/661269771242090496" class="body-link" data-vars-item-name="BL-3106916-https://twitter.com/Lord_Sugar/status/661269771242090496" data-vars-event-id="c23">November 2, 2015</a>
What next? Keep a look out for Piers Morgan’s Twitter account to see if he responds to the on-air joke.
BBC One, 9pm
