Pride in London gets its own soundtrack compiled by new sponsor Amazon Music

Pride in London is set to sound better than ever this year
Proud sounds: This year's Pride in London will receive a special playlist courtesy of Amazon Music
Moyna Talcer

This year’s Pride in London festival is to get its own playlist following a sponsorship deal with Amazon Music. Revellers will be able to stream or download a 50-track set list featuring LGBT+ anthems including Sister Sledge’s We Are Family, George Michael’s Freedom and Beyonce’s Run The World (Girls).

The festival starts on Saturday and continues until July 9. Amazon Music will also be sponsoring the Radio Diva women’s stage in Leicester Square on July 8 and the Pride’s Got Talent contest.

Pride in London development and partnership director Polly Shute said: “We’re delighted to welcome Amazon Music to this year’s Pride in London.

They have already provided vital support to our Pride’s Got Talent competition which gives new and emerging talent in the LGBT+ community the chance to perform onstage at Pride in London.”

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Steve Boom, vice president of Amazon Music, added: “At Amazon Music, we’re proud to support Pride in London 2017… As well as a host of internal events across all UK Amazon offices, we’ll be proudly marching in the Parade with glamazon — our employee LGBT+ network.”

Pride in London takes place in the capital from June 24-July 9.

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