United Biscuits on table for a sell-off

11 April 2012

Jaffa Cakes and Hula Hoops are to have a new owner if plans from private-equity giants Blackstone and PAI Partners to sell their United Biscuits giant come to fruition.

The pair are running a beauty parade of investment banks to advise on a £2 billion sale of the group, whose brands also include Penguin and McVities, Sky reported.

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