For publicans, this was supposed to be a summer of sport, sunshine and fabulous beer sales. Instead, leading London pub owner and brewer Fuller, Smith & Turner reported today that so far it’s been a wet-weather washout.
The company behind London Pride says sales in the 15 weeks to July 14 actually fell 1.1%, despite the Queen’s Diamond Jubilee and the Euro 2012 football.
In common with other pub companies, Fuller’s beefed up its presence in central London in readiness for what it hoped would be a bonanza summer in the capital. It says the 30 pubs it bought last year are “performing well” though some are still being refurbished.
Chairman Michael Turner is still optimistic that the summer will be salvaged, noting that the eyes of the world will soon be on London.
“With the opening ceremony a mere nine days away and as the Olympic Torch weaves its way closer to the capital, past a growing number of our pubs and hotels, we can see the excitement building,” he said. “The brewery is running at full tilt to ensure that everyone can celebrate with a pint of London Pride.”
Fuller’s hopes beer drinkers will be lured by two new brews — Hope and Glory, and Wild River.
Read More
MORE ABOUT