Twitter is understood to be considering ways to introduce more audio content such as speech and music onto the site.
Industry insiders at the Cannes advertising festival said the social media giant is looking at audio after investing heavily in video, which can now be embedded in tweets, rather than users having to click onto an external site.
Twitter would not comment on plans for audio. But Kevin Weil, vice-president of product for revenue, said: “Video is just the jumping-off point. Anything you can do within your phone you should be able to do within Twitter.”
Many musicians use Twitter including Katy Perry the world’s most popular tweeter, but its own Twitter Music service struggled and was closed last year. “We’ll continue to do experiments with music,” said Weil.
He said Twitter Cards software meant it could create more “rich media experiences”, such as a new “book now” button for users to order a service from the advertiser within a tweet.
Video remains key. Weil cited a World Cup advertising deal which lets bookmaker Paddy Power put six-second ads at the start of ITV’s tweeted football match video clips, which have been available in near-real time on Twitter during and after games.
