Nokia launches cheap touch screen phone

 
Nokia
6 June 2012

Struggling mobile phone firm Nokia has today unveiled its first three basic phone models with large touch screens, filling a gap in its suite of products.

Consumer demand for such devices has been rising fast especially in emerging markets. Last year 105 million low-end touch screen handsets were sold globally, according to Strategy Analytics.

Nokia said its Asha 305 model would go on sale this month for €63, excluding subsidies and taxes. The Asha 306 and Asha 311 models will go on sale next quarter for €68 and €92 , respectively.

Nokia is attempting to turn its fortunes around in the face of competition from smart phone makers who have stolen the march.

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