Hermès profits rise as it 'starves demand'

 
A slump in Japanese sales due to a VAT rise had been an issue (Photo: Patrick Kovarik/AFP/Getty Images)
Patrick Kovarik, AFP/Getty Images
Laura Chesters29 August 2014

The purveyor of €6,000 Birkin handbags has beaten forecasts with half year operating profit up 6.3% despite currency exchange issues.

Hermès, the French luxury giant, revealed half year operating profit of €621 million but confirmed currency fluctuations had hit margins.

Its full year operating margin will be below last year’s 32.4%.

Earlier this summer Hermès reported a slowdown in its second-quarter sales growth of 5.8% against 10.1% in the first quarter.

A slump in Japanese sales due to a VAT rise had been an issue but sales across the rest of Asia were strong for the silk scarf and leather goods maker.

Today it reported an 8% rise in sales at constant exchange rates to €1.9 million.

In a statement from Hermès it said it was “retaining its mid-term objective of revenue growth at constant rates of around 10%.”

Luxury expert Luca Solca, at Exane BNP Paribas, said: “We remain convinced that Hermès is the most defensive name in the luxury space: a long waiting list plus a deliberate effort to ‘starve demand’ and maintain a ‘rarity effect’ means Hermès’ growth and margin performance is more stable than peers.”

Yesterday Italian luxury goods brand Salvatore Ferragamo reported weaker first half net profit of €82 million due to a one off sale in the previous year. But the results were better than analysts had expected and earnings at the brand famous for its shoes were up 8% to €90 million.

Sales in Asia continued to be strong but it noted a weaker tourism spend in the period – particularly affected by Russian shoppers staying at home following the violence in the region.

Currency changes were also an issue for the leather goods group but second-quarter sales were up 5% compared to a year ago to €360 million.

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