15 June 2012
Alcoholic drinks giant Diageo continued its deal spree today, increasing its stake in Halico, Vietnam’s biggest spirits maker.
It now owns 45.5% of the company behind Hanoi Vodka, after buying another 10.6% for £14 million. Diageo will continue to assist the business with branding, supply and distribution.
Halico was founded in 1898 and is still controlled by the state-owned Hanoi Beverage Company.
Diageo has recently completed deals in China, Turkey, Ethiopia and Brazil to help meet its target of having 50% of group sales coming from emerging markets by 2015. It is working on buying a stake in Mexican tequila brand José Cuervo.
