Buoyant profits beat Morrisons forecasts
11 April 2012
WM Morrisons defied the recession today by revealing it expects annual profits ahead of previous forecasts.
The supermarket chain delivered market-beating sales growth as shoppers were attracted by its fresh produce, "keen positioning" on price and promotions and service standards.
It said growth, supply chain improvements and other cost savings meant full-year results will be ahead of expectations.
