How to be a CEO podcast: Brian Perkins, Budweiser’s UK CEO, on the changing role of the pub

The opportunities, and responsibilities, big brewers have over smaller companies

Budweiser Brewing Group

David Marsland|Rachelle Abbott30 May 2023

There are dream jobs, right? Everyone has their own: Astronaut, athlete, having your own ice cream parlour on a beach.

All exciting. But running a beer company. That’s gotta be pretty high up on the list for a lot of people?

Brian Perkins is the president of the Budweiser Brewing Group in the UK and Ireland, a job he took over in December 2021, just as the world was recovering from the pandemic and about to enter the cost-of-living crisis.

In this episode, we talk about:

How people’s tastes have changed dramatically in the last three years.
The growth of non and low-alcoholic drinks
Why more women are drinking beer
How a beer company created one of the largest e-commerce systems in the world
The role of big brewers in supporting pubs and bars
The opportunities, and responsibilities, big brewers have over smaller companies

Listen above or wherever you stream your podcasts.